Behind its guiding principle – “Our Details, Your Styles” – Aidan Gray has made its mark through intricate detailing. This is especially true in its growing mirror collection, designed to fill uninspired blank walls. The company’s distinctive presentation represents founder and lead designer Randal Weeks’ love for interiors, design and authentic products that exude “European grandeur.” Here, he reflects on the category of wall décor and its place of prominence among the Aidan Gray family of products.
Q: What do you see as the top designs trends in wall décor this year?
A: “Mirrors continue to be strong, as well as any candle type of sconce. It’s about volume and filling uninspired blank walls.”
Q: To that end, what are some of your company’s most significant design initiatives this season?
A: “Gold, among everything else, remains the strongest single design element for us. Architectural features that bring character to spaces with no architectural significance are also a primary focus.”
Q: To date, what are your top three best sellers in wall décor?
A: “Mirrors, mirrors, and more mirrors. It is almost insane how the drive for mirrors is leading the charge. I think they expand rooms, add light during the day and ambiance at night. Mirrors are incredibly versatile in almost any space.”
Q: How does your company distinguish its wall décor offerings from the competition?
A: “We focus in two areas. For us, it is either about the frame, meaning the piece is all about the hand-finished technique of the frame, usually wood carved, very intricate and very authentic to a found antique. Or, it is about the antiquing of the actual mirror. We strive to create and produce mirrors where each one is unique and special in its silvering. Though it can take months to achieve, the look is stunning.”
Q: What are consumers discovering about the category of wall décor?
A: “GO BIG! We are now seeing customers do wall décor/mirrors that are almost floor to ceiling height. A bank of mirrors leaning against a wall creates light, shimmer and huge drama while opening up the space two-fold.”
Q: Why do your retail and design customers like the category of wall décor?
A: “Sales are usually larger and in multiples, like a pair, three or five pieces.”
Q: What’s ahead for your company with regard to the category?
A: “We are aggressively focused on over-scaled wall mirrors and larger, more dramatic architectural features.”
Q: Any major changes your company has made this year that you want to mention?
A: “Our top priority in 2015 has been providing our customers with a first class experience. From a customer’s initial order to the delivery of their products we strive to give each customer a positive experience each and every time they order from Aidan Gray.”